How does a beverage brand become a “must have” fashion brand? The integration between Redibra initiatives and Coca-Cola Global Marketing campaigns, the hip product line and relevant branded retail experience, makes the Coca-Cola Brazil licensing program their biggest worldwide!
Galinha Pintadinha started out as a YouTube videoclip and turned into a phenomenon among kids. With over 50 licensees and more than 10 billion views on YouTube worldwide - 5 billion only in Brazil - it is already considered an evergreen property.
By positioning the property as an aspirational young adult brand, enabled by a selected team of licensees, the brand is now in teenagers “must-have” list. Growing distribution year after year, and available in four DTR programs at large fashion retailers in Brazil, the worlds most loved family is reaching heights.
Nintendo’s perennial property “Super Mario Bros.” pop culture icon is appealing to people of all ages and genders. Its main characters, Mario and Luigi, joined 4 million people in Recife and Bahia Carnaval celebration to support the launch of its fast fashion DTR collection.