It's all about strategy.
We believe in a selective portfolio, big ideas, brilliant execution and an experienced team to deliver outstanding results.
Brazil is the largest market in LATAM -
it deserves a dedicated licensing & brand extension agency.
...in long term relationships
based on trust, commitment
...in strategy to build sustainable and profitable programs.
team, expert in
all-encompassing service to
fun are critical
...full support to our partners with a unique 360º proposal, focused in brand building:
Pioneer licensing agency in the country, Redibra was founded in 1963, as the agent of the Walt Disney Company in Brazil.
Creator of the Disney Babies Program, Redibra was globally recognized for its success.
In 1994 Disney took over the licensing operations in Brazil.
In 1998, Redibra returned to the market with
a boutique approach and the belief that the market was ready for a new and enhanced business model.
Elcan Diesendruck, director and founder of Redibra, and Walt Disney (1964).