Care Bears + Melissa
To celebrate the 40th anniversary of Care Bears, Melissa, a Brazilian brand, has teamed up with the most beloved characters of the 80s and 90s for a special launch of footwear and accessories for the adult and children audiences. The campaign presents a phygital language, bringing the analogical aesthetic, which remembers the period when Care Bears were shown on TV, combined with digital graphic interventions.
Care Bears + Baw + Bullguer
Recognized as the lifestyle of the streetwear universe, Baw Clothing developed a collection with the Care Bears that celebrates love in its plurality, diversity and the right to manifest freely. The collection features 12 genderless pieces including t-shirts, sweatshirts, pants, shirts, and caps. The exclusive prints were designed to celebrate LGBTQI+ pride month by uniting Baw style with the nostalgia of the Little Care Bears, a classic, inclusive and contemporary icon that refers to the trend of the 80s and 90s in fashion. The campaign to publicize the collection was held at the Bullguer hamburger restaurant's downtown unit, which for this month of celebration, also launched its commemorative Box of Care Bears edition.