Rolling Stones
+ Reserva
The launch aimed to strengthen the relationship with the 60+ audience, known as the “silver generation.” The collab includes men’s pieces as well as kids’ versions through Reserva Mini. The collection is made up of T-shirts, sweatshirts, pants, and accessories such as caps, socks, and a scarf. The pieces feature, for example, the iconic tongue logo, prints with references to the world of rock, special washes, and comfortable fits. Highlights include the T-shirt with the “Start Me Up” print, the sweatshirt with an illustration of the Voodoo Lounge tour stage, and sweatpants and twill pants in muted tones.
Bob Marley + C&A
One Love, One Heart in your wardrobe.
C&A launched a capsule collection inspired by Bob Marley: T-shirts and caps that carry the reggae king’s message for Valentine’s Day. The pieces were designed for couples to match, including the classic red printed tee and the off-white version for a color-coordinated look. Reggae as a symbol of love has become a wardrobe staple.
Rolling Stones -
Rock In Rio + C&A
Camiseta de banda também é look de festival.
Na ativação da C&A no Rock in Rio, as peças da Bravado, com destaque para as camisetas dos Rolling Stones, foram usadas por nomes como Gil do Vigor, Giovanna Lancellotti e Sheron Menezes.
Bob Marley + BAW
BAW Clothing, in partnership with Redibra, launched the “One Love FootBAW Club” collection, uniting streetwear, the aesthetics of Brazilian street soccer, and the music of Bob Marley. The campaign was built around an original fashion film and accompanied by an exclusive soundtrack that blends reggae, dancehall, and Brazilian rhythms, composed by Joey of the band Onze:20, with global amplification through the artist’s official Instagram profile. The apparel line, in turn, translates the crossover between sportswear and the visual references of reggae, featuring items such as jerseys, T-shirts, baby tees, a sweatshirt, a jacket, shorts, Bermuda shorts, a tracksuit, and caps.